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Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research.New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 1, 2004
×

Citation

Lawes, R. (2004a, February 01). Technology in consumer talk. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk